Arab Cola Success Secrets: A Comparative Study
Mecca-Cola vs. Salaam Cola: A South African Case Study Eish, the cola wars are heating up, but not in the way you might expect. Forget the usual suspects; a new generation of cola brands is challenging the status quo, promising a conscience alongside their fizz. This long-form investigation dives deep into the contrasting strategies of two key players – Mecca-Cola and Salaam Cola – to uncover the secrets (and pitfalls) of building a successful ethical cola brand in the competitive South African market....